A search listening tool built for Content Marketing.
It collates, tracks and alerts you to the important questions being asked on Google.
For content, I've been using answerthepublic.com. AnswerThePublic is a fantastic, beautiful way to explore questions and problems that your prospects or customers actually have. (I really like the Prepositions wheel. Try it. You'll see what I mean.)”
Ann Handley,
Digital marketing & content expert marketing.landing_pages.content-marketing.annhandley.com
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“There are 3.5 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to people's thoughts…”
Source: internetlivestats.com
Every month 20,000+ companies do awesome things with AnswerThePublic
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How Content Marketing experts are using search listening…
Discover an untapped goldmine of content ideas
Find the topics people are really interested in. With AnswerThePublic you can create ultra-useful content your readers will love.
Put an end to guesswork
Fill your content calendar quickly (and never feel lost for words again) with highly relevant content ideas — on tap.
Be more efficient
Crank out every question and search term related to your topic, in one handy report or visual, and quickly identify the best content ideas without manually sifting through individual keywords.
Supercharge your content
Create ultra-useful content that's more likely to get read, shared and referenced. Discover new niches and unexplored angles to boost your organic search.
Stay ahead of your competitors
Spot gaps in existing content and grow your traffic with tailored on-page optimisation
I use AnswerThePublic for filtering down, if I've got a whole load of data from Keyword Planner, I use it as the next step, to steer what the narrative of the blog would be. It's easy to use and puts me on the right path. So it streamlines the process of producing content. Clients who used to do their content in-house now come to us to do it.
Angharad Lock,
SEO Executive, Noisy Little Monkey
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Search Listening is the process of understanding what an audience truly thinks.
Use the ultimate source of insight–search data–to see the unbiased perspectives of millions of people.
Learn what people really think, not what they say they think
It's candid, honest insight, which makes it incredibly valuable...particularly when thinking about the people behind the search box.
Reduce the potential for flawed data
Search listening is less suceptible to unreliable responses, which can happen in surveys, or from a desire to project a certain image rather than reality, which is a risk with social data.
It's how you listen to what people want, that will set you apart from the competition.
Imagine what you're missing out on if you don't. Search listening is the insight SEO needs, now.
“Google searches are the most important dataset ever collected on the human psyche”
Seth Stephens-Davidowitz, Former Google data scientist and author of the book “Everybody Lies”